Coolhunting for Computer Risks – a COIN of sorts
In the past, hackers trying to discover potential security breaches and computer vulnerabilities did it for fame. Not anymore! A lively market has sprung up, where according to today’s New York Times, companies like iDefense Lab, a subsidiary of Verisign, pay $4000 to $8000 for each new discovery of a vulnerability. Russian hackers make enough money that way to pay for their tuition. In online...
Coolhunting and Coolfarming at Costco
While shoppers might go to buy a jumbo pack of toilet paper and laundry detergent at Costco, the world’s largest wholesale retailer, they are more likely to also walk out with a pair of fashion jeans, an iPod, or a large plasma TV – in addition to the toilet paper and laundry detergent. While a Wal-Mart stocks 100,000 items, a Costco makes 58 billion of annual revenue with just 4,000 items. It has...